THE CONCEPT OF MANUFACTURING STRATEGY
제조전략의 개념
전략이라는 단어는 지난 몇 년간 너무나 광범위하게 사용되어서 실제 경영활동에 적용할 때 그 단어만의 고유함이나 본래의 뜻을 많이 잃었다. 하지만, 경영환경에 있어서 전략이라는 용어를 사용할 때는 기본적인 몇 가지 특징들이 내재되어 있다. 그
2. Inhibition
ⓓ sets of defenses to protect one's ego
○ Meaningful L acquisition involves some degree of identity conflict
○ It is related to "Self-esteem" (Self-esteem↑ Inhibition↓)
Inhibition이란 자신의 ego를 보호하기 위한 방어기제(defenses)를 지칭하는데, 자신의 신념이나 느낌이 쉽게 깨지기 쉬운 청소년기에 많이 형
strategies that address unique features of the Korean internet market in order to improve Google’s performance in Korea. In order to do so, we will analyze situational factors of Korean internet market, clarify Google Korea’s SWOT and re-define a broader group of target consumers. Finally, we will derive a successful marketing mix with detailed positioning plan.
III. Situational Analysis:
3G Market Share (Apr. 2008)
3G : The third generation of mobile phone standards and technology, superseding 2G allowing faster speed of data transaction.
SWOT Analysis
Problem Recognition
- SWOT Analysis
.
.
.
Solution①
Brand image Advertisement
Brand image advertisement launching
- Image oriented strategy
Solution②
Newly launched 3G service of LG Telecom
oriented marketing strategy will improve customer satisfaction.
Theory and Literature review
1. Situation analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and env
oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics mar
What is ZARA?
Zara is
Spanish clothing and
accessories retailer
In 1980, Zara started
its international expansion
through Porto, Portugal
Zara’s unusual strategy
History of ZARA
1975 First Zara store is opened
by Amancio ortega
1985 Inditex as the head of the Group
1991 Birth of different chains : Pull and Bear,
Massimo
strategic environment.
1. The interest from Northeast Asia
We know that all of the US’ conducts are done based on national interest. And there are three interests US seek from Northeast Asia. First, it is ‘vital’ interest. It includes the prevention from appearing of new hegemony, steady security of free trade & Political influence, and nonproliferation of weapons of mass destruction.
ZARA’s Current
Environmental Policy
Eco-Friendly store
Ecological fabrics
Organic cotton (Specific Label)
PVC-free footwear
Biodiesel fuel in transport
… etc.
DEVELOP
to IMPROVE
AWARENESS
What is a Augmented Reality?
Augmented reality is an artificial environment created through the combination of real-world and computer generated data.
oriented structure to a customer-oriented one, selling product not by consignment sales but by own. Furthermore, previous decision making of SAJO was done in an intrinsic and adventurous way due to small size of company and lack of appropriate structure. However, after M&A, SAJO’s structure of decision making developed to get a more systematic decision, holding several staff meetings. Nonethele